Realogy Launches Better Homes and Gardens Real Estate Franchises - What's the (New) Deal?

The New and (much) Improved Better Homes and Gardens Real Estate Brand has emerged.

So the question on the top of our minds is: 'what's the deal'?

In a time where brokerages and brokerage models are under scrutiny by analysts, investors, and the International contingencies, is there room for another traditional brokerage model in the US & Worldwide landscape?

I've seen commentary regarding the limitation for franchisees around 100+ successful agents as a minimum requirement for consideration.

There is also talk that this is the beginning of Zillow's (http://www.zillow.com) foray into the Brokerage arena - an interesting conspiracy theory. . . (check out the 'tight' integration between bhgrealestate.com and Zillow)

Share your thoughts and any additional info here for all of us - we want to know more about this rebirth of Better Homes and Gardens brand in Real Estate. The potential is certainly there for a juggernaut on the Real Estate scene.

-Tim Mancuso
International Real Estate Advisor
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